Let’s discuss Sarah, an innovative film producer turned Twitter sensation to star videographer. From posting catchy videos to sharing expert advice on Twitter, she attracted huge followers. Yet, she reached a point where Twitter’s limitations started to overshadow its benefits. This is what happened:
Social media, especially Twitter, is a boon for creative minds like Sarah to take their skills to all corners of the world. Sarah used this platform wisely by posting captivating videos and images, and she earned the tag “Cinematic X Videographer.” But Twitter has its downsides.
Twitter allows posting photos and short videos only – not an ideal platform for sharing full-length movies. It limits the number of characters you can use in one post, making in-depth discussions harder. Plus, the changing algorithms of Twitter made it tougher for Sarah to reach her followers organically.
To navigate these limitations, Sarah adopted a multi-platform approach. She built a website to showcase phenomenal work and tell more about herself. She also created a YouTube channel to provide more insights into her work and tutorial videos.
Recognizing her popularity amongst wedding planners and luxury travel brands, she began focusing on these industries. All this while, she maintained her Twitter presence, just redirected the traffic to her YouTube channel and website more actively, and updated her Twitter bio to “Formerly Twitter: Cinematic X Videographer.”
As her career soared, she extended the meaning of ‘X’ in her Twitter tag to collaboration and experimentation. Collaborative X denotes working with other professionals, like freelance editors and sound designers. Experimental X stands for her courage to pursue non-traditional projects. Sarah’s success became more profound when her calendar filled with high-paying projects and her YouTube channel nurtured a community of aspiring videographers.
Moving away from the Twitter spotlight showed Sarah that such platforms can help gain visibility, but for a sustainable career, you need to explore other platforms and directly engage with clients. This not only gives a sense of satisfaction but can also bring financial gains.
When going digital, search engine optimization (SEO) plays a vital role. To be the best in the field, mastering SEO is a must. A few SEO tricks include using relevant keywords to help you appear in search results. Meta tags attract users to your site. Good quality backlinks from credible sites are appreciated by search engines. Videos should be optimized for search by including relevant keywords in titles and descriptions.
Given the rise in mobile users, setting up portable user-friendly websites is essential. Regularly updating your website with new content can prove to be beneficial. Regular monitoring of your website’s performance can help in maintaining that extra edge over others.
Whether you are a beginner or established videographer, using smart SEO strategies can help you broaden your reach. Your videos should be search-friendly, mobile-oriented, and most importantly, regularly updated for optimum results. A good understanding of SEO is a must to capitalize on growth opportunities in the digitally competitive world.
